"Plan with" is the Classic bonus. Forever's beta tooltips show odd numbers (a 9-silver Strong pole at +45, above the quest and contest poles), which look like unfinished data rather than a real rebalance; a beta tester also called them wrong. Upgrade path: Strong → Big Iron → FC-5000 → Arcanite. Check the tooltips on day one.
Quest and contest poles
Nat Pagle's Extreme Angler FC-5000 (+25): Horde quest "Snapjaws, Mon!" from Katoom the Angler, Revantusk Village, Hinterlands (80.2, 81.4), level 44; see the Hinterlands stop. Arcanite Fishing Pole (+35): win the Sunday Extravaganza in Booty Bay. Alliance only: Blump Family Fishing Pole from "The Family and the Fishing Pole", Auberdine (level 10).
Lures
Shiny Bauble +25 (any skill, 10 min). Nightcrawlers +50 (Fishing 50). Bright Baubles +75 (Fishing 100, 10 min). Aquadynamic Fish Attractor +100 (Fishing 100, 5 min). All sold by fishing vendors at about 0.5s, 1s, 2.5s and 2.5s. Level 10 with 150 skill plus Bright Baubles is enough for 225-tier water.
Hats and boots
Wide-Brimmed Fishing Hat (new): a reusable +25 lure every 10 minutes; source unknown. Lucky Fishing Hat +5, Nat Pagle's Extreme Anglin' Boots +5 and High Test Eternium Fishing Line (a permanent pole upgrade) come from the Extravaganza rare-fish quests at Fishbot 5000, Booty Bay.
Books and quests
Expert Fishing – The Bass and You: Old Man Heming, Booty Bay (27.4, 77.0), 1g, Fishing 125, level 20. Expert Cookbook: Wulan, Shadowprey (26.2, 69.8), 1g, Cooking 125. Artisan Fishing: Lumak in Orgrimmar → Nat Pagle, Dustwallow (58.4, 60.0), level 35. Artisan Cooking: "Clamlette Surprise", Dirge Quikcleave, Gadgetzan (52.6, 28.0), level 35.
Camp objects
Fish Bowl at Fishing 20 (from the camping quests; 1 Raw Brilliant Smallfish + Empty Vial). Fishing Rack at Fishing 140: the blueprint is sold by the Happy Camper outside Orgrimmar, Durotar (45.2, 12.6) for 13.5s, or drops from Gelihast in Blackfathom Deeps. The same vendor sells the Journeyman Campfire blueprint (Cooking 90). The rack costs 2 Raw Mithril Head Trout per placement.
Knives and wands
Chef's Knife (new, Fishing 275, level 35, about 3s from fishing vendors) turns Winter Squid and Summer Bass into Seasonal Fish Steaks for the Fishing Hut. Cookie's Stirring Rod (Cookie, Deadmines) gives +25% cooking speed, nice for big batches.
Spices and water
Mild Spices (Smoked Sagefish), Hot Spices (Sagefish Delight), Soothing Spices (Glossy Mightfish) and Refreshing Spring Water (Nightfin Soup) come from cooking-supply and food vendors. Buy a stack before each stop.